Ray-Ban Meta London Takeover
We put London’s favourite faces on billboards with Ray-Ban Meta prompts that made sense to them, in the places that they were most relevant. IYKYK. And if you don’t, well, the internet did. Social films revealed the billboards as they said the prompt on location. I know, so Meta.
Moses Combe, Shoreditch📍
Slawn, Brick Lane 📍
Sasha Keable, Peckham 📍
Kershaw, Columbia Rd. Flower Market 📍
Tiffany Calver, Brixton 📍
Odeal, Camden 📍
The reaction was great. Fans loved seeing their favourite on billboards in their neighbourhoods. But not just fans, also Morley’s chicken and Moses’ mum.
CDs: Conrad Haddaway and Sherwin Teo
Creatives: Me and Sammy Hall
Director/Photographer: Sophie Jones