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IKEA EFTERTRÄDA Collection


From wardrobe options to wardrobe options, we launched IKEA’s first ever clothing and merchandise collection. We made it the hottest/waviest release in Tokyo with a lookbook, films and teasers. 

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The lookbook is to fashion brands, what the catalogue is to IKEA. So for the launch of The EFTERTRÄDA Collection, we gave IKEA a taste of a different print medium.






Creative Lead: Max Pilwat
Art Director/Designer: Shohei Kawada
Photographer: Kisshomaru