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IKEA EFTERTRÄDA Collection


From wardrobe options to wardrobe options, we launched IKEA’s first ever clothing and merchandise collection. We made it the hottest/waviest release in Tokyo with films, teasers and a different kind of IKEA catalogue.

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Creative Lead: Max Pilwat
Copywriter: Max Cameron
Art Director/Designer: Shohei Kawada
Photographer: Kisshomaru