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Beautiful People Feels In Nature


Welcome to Beautiful People’s Society For Feels In Nature, a new collection for the Japanese fashion brand.

Endangered animals were given the Lost and Found poster treatment to make people feel a closer connection with nature, and a hint of sadness. The product tags were made from recyclable paper and plantable for more nature feels: having been soaked in water and buried in soil, they will then sprout in a few days before blooming into flowers. A percentage of profits from each sale go to a charity supporting the conservation of each animal.






It looks like Shoji from the J-Pop group shit kingz (shit kingz?!?!) lost a dugong, as seen on some news show.



Designer/Creative Lead: Shohei Kawada
Creative: Max Cameron, Max Pilwat
Copywriters: Max Cameron, Yuji Takahashi
Photographer: Ayaka Endo