A Brief History Of My Time
Grew up near Nottingham,
Played football until it got dark,
Drank cheap beer down the park.
They were some very good years.
Got existential at Newcastle University, where I studied History, Philosophy and Media, receiving a first class degree.
Moved to Tokyo to work for ASICS. Worked in retail selling shoes (which was interesting because I don’t speak Japanese), before researching the sneaker market (which was interesting... honestly).
Returned and spent 2 months on placement at JWT London, where I made a pretty sweet end card for Wilkinson Sword.
So to sum up:
Wieden+Kennedy Tokyo: Copywriter, January 2019 - Today (at least!)
KesselsKramer London: Creative Placement, July - December 2018
JWT London: Creative Placement, April - June 2018
ASICS Tokyo: Intern, November 2016 - February 2017
etc.
A bit of press (some of them are in Japanese obviously, what did you expect?!):
Fast Company: Ikea product shots have been fake for years. Now it’s taking CGI even further
Buzzfeed: "Please answer in Japanese," "Do you want to eat katsudon today?" Naomi Osaka's commercial makes you want to see it again and again
Creative Review: The best ads of 2020
Rolling Stone Italy: Timberland Construct: 10061, a project without borders
WWD Japan: New brand of "Beautiful People" releases short film, shot on 8mm with the theme of "emotion"
Shots: Takashi Miike delivers a knockout for Supercell
Design Taxi: IKEA Illustrates Its Plush Toys Coming Alive In Tokyo In Delightful New Comics
The Verge: Ikea turned a virtual influencer into a physical installation
BRAIN Magazine: CM Best 2019
Muse By Clio: How Imma, the Virtual Influencer, Crossed Into the Real World for Ikea
Vogue Paris: Ikea launches its first clothing line
Advertimes: Brand movie of "beautiful people feels" directed by Yusuke Tanaka, where "feels engineers" try mysterious experiments
(my quotes were translated, I’m not quite fluent just yet)
Design Boom: IKEA shares a glimpse of home life with imma: japan’s first virtual model
Sora News 24: Naomi Osaka slams reporters who ask her to speak in Japanese with new Nike commercial
Adweek: Here’s How Ikea, a Challenger Brand in Japan, Built a New Audience
Vogue Japan: Give a cute gift box! It’s the first holiday season of "Beautiful People Feels"
It’s Nice That: Ikea Japan launches its first collection starring the iconic logo
Little Black Book: Wieden + Kennedy Tokyo and Takashi Miike Take Revenge with V-Cinema Style Short Film
Apartment Therapy: Move Over, Supreme—IKEA’s Releasing Its First-Ever Streetwear Collection
Natalie: Show Aikawa becomes a zebraman again and is a world-class !? Takashi Miike's short film released
(don’t really know what this backtranslation means but I like it)
Complex: ConceptKicks' Dan Bailey Walks Us through the High Octane Timberland Construct: 10061 Project
Hypebeast: IKEA Japan Debuts First Official Apparel Capsule
Future Of Sex: Try Not to Fall In Love with Imma, Virtual Influencer and IKEA Model
(lol the internet is fucking weird init)