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MLB Ohtani 50/50 Tokyo Gallery


54 home runs, 59 stolen bases, 113 media placements, 24 hours after the season had ended.

Shohei Ohtani is no stranger to making history but this was something else. He became the first ever player to hit 50 home runs and steal 50 bases in an MLB season. We celebrated his never-seen-before achievement with a never-seen-before OOH takeover, putting every single home run and every single stolen base on billboards across Tokyo.

It got picked up by over 100 articles in Japan alone and 20 odd primetime news slots, despite launching the same day as a new prime minister was announced. Real people loved it too, with some visiting every single billboard to try and catch ‘em all.





Creative Director: Max Pilwat
Copywriters: Max Cameron, Andrew Miller
Art Director/Designer: Shohei Kawada
Designers: Akane Yasuda, Konatsu Matsumoto

The designers and our Shohei were the real MVPs for their Ohtani-esque sprints. And our producer Yoko for getting us 100+ placements with less than a week’s notice. Something else.