IKEA Fotobox
Purikura machines are arcade photo booths where you doodle, decorate and add beauty filters to your pics. Kawaaaaaiiiiiiii! 📸✨💅🏻💗✌🏻
For the new Shibuya shop, just around the corner from the Mecca of Purikura, we created a different take on the experience. The Fotobox combines the typical Japanese arcade photo booth with some home furnishing solutions, inside an IKEA wardrobe. Like Narnia, but with flatpacks and filters.
To promote our bespoke Purikura machine, we borrowed the help of IKEA’s very own soft toys and Dwarf Studios. There’s no need to cry, they’re just toys.
Okay, quick digression time: I watched Toy Story 3 with my family and my parents cried when Andy goes off to college, but, as my brother pointed out, never cried when he actually went to university in real life. Anyway, as you were.
Want to know how to assemble the perfect Fotobox photos? Well look no further. Normally only seen on furniture instructions, the IKEA Assembly Character was on hand to help people build the perfect photos, one step at a time.
Can you do the POANG Chair pose?
Art Director/Designer: Shohei Kawada
Art Director: Chaeyeong Seo
Art Director/Designer: Bryant Wutuh