Netflix Move To Heaven
Move To Heaven is a Korean Netflix original in which trauma cleaners clean up after the dead, uncovering their untold stories. It’s all about life, death, regrets, family, relationships, and it’s an absolute tear jerker. The kind of topics that Korean people never bring up with those close to them. We wanted to make it easier for people to have meaningful and difficult conversations about death with their loved ones, so we turned these conversations into a game.
Alongside the physical cards, we also made a digital version which you can play for yourself here. I’ll be very upset if you don’t read all 100 questions and share your 10 favourites to Instagram.
The show’s cast and a load of regular people went on an emotional rollercoaster in a series of short films.
The questions looked pretty good in OOH too, no?
Influencers were seeded packs and created their own content. Not sure what they said but the two on the top right were not happy that there are no winners or losers in the game. Sorry chaps.
Copywriter: Max Cameron
Art Director: Elisa Tan
Design Partner: Guteform