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Beautiful People Feels 


beautiful people is a Japanese fashion brand, and W+K Tokyo partnered with them to launch a new sub-brand, beautiful people feels. Collections are based on feelings rather than trends or seasons. It’s fashion, darling. 

From their website to a launch film, we created a world where beautiful people feels was run by naive scientists of feelings. Shot on 35mm inside an abandonded hotel from Japan’s bubble era. Lol yep, that’s me as one of the feels engineers, for acting roles contact my agent.






ECD: Scott Dungate
Art Director/Designer: Shohei Kawada
Copywriter: Max Cameron
Japanese Copywriter: Asami Yamashita
Creative: Kyoko Yonezawa
Launch Film Director: Tanaka Yusuke