MLB Pocha
⚾🤝🇰🇷 MLB entertainment, meet the entertainment capital of the world. 🇰🇷🤝⚾
Pojangmacha (Korean: 포장마차; lit. covered wagon), also abbreviated as pocha (포차):
A Korean streetfood stand, a hotspot for late night eating and drinking. Lots of vibes but tends to be lacking in MLB.
MLB Pocha (Korean: MLB 포차):
The local food culture staple given big league flavours, in brand films, social content and an event in Seoul that sold out in 18 minutes. At the heart of the event was a lineup of 9 star player hot dogs, each inspired by their stories, hometowns or even family recipe favourites, developed with a celebrity chef.
Let’s start with the films shall we? Brand stuff, teasers and reactive highlight bits.
Next, stepping up to the plate is player inspired food, teasers and key visuals. Every player got a spinny vid but I’ll just share the Ohtani one.
Finally, the event itself. On top of our all-star menu, you could also get exclusive patches, your own digital pocha baseball card, and even win a Gold Glove cake in the STRIIIIKEZONE, as a nod to Korea’s golden boy, Ha Seong Kim.
Creative Directors: Max Pilwat, Dan Koo
Copywriters: Max Cameron, Andrew Miller
Art Director: Shohei Kawada
Designer: Hui Hwang
Director: Jaa Phiratee