Bibigo Live Delicious
New global platform and rebrand for Korea’s number 1 food brand. Films, KVs, social, TikToks, you know the drill. Sorry for the earworm.
Shoutout to our dancers.
The film took on a bit of a life of its own. All the different markets did all sorts of things with it, from TikTok challenges to karaoke singalongs to... this sketch on Jimmy Kimmel?! They even did the photo snapshots! Not bad lighting either.
Director: Lucrecia Taormina
CD: Dan Norris and Ray Shaughnessy
Art Director: Jane Kang
Designers: Akane Yasuda and Jackie Hudson