Nike Question Return
As a new kind of global superstar, Naomi Osaka got asked all sorts of ridiculous questions, which she wasn’t very good at answering verbally, so we let her game do the talking. This was the first solo Nike film with her, and it was made for global and Japanese channels (the first advert they’ve put on tv in Japan for 3 years).
Every major news station ran the film as it created so much conversation. It got 80 million views on social and more than 134 million cross-platform impressions, and you know my favourite kind of impressions are cross-platform impressions. One of those impressed was Pam from The US Office, I like Jenna’s work and she likes mine. Neat.
CD: Kuyama Hiroshi
Senior Copywriter: Andrew Miller
Art Director: Kazuhi Yoshikawa
Designer: Eriko Kobayashi